Social Media Management

Maximize Your Reach With Social Media Management for Green Industry Businesses

Social Media Management to Help Your Business Grow

Harness the power of Facebook, Instagram, and Google My Business to get more leads

When your social media is done right, here’s what happens:
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You generate leads at little to no cost

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You get free publicity, and news stations might even reach out to you to go on their programs

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You earn a reputation as a local expert

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You phone begins ringing off the hook, and everyone wants to work with you

What most people don’t realize is that these results don’t happen automatically.

Too often, we see social media strategies that involve throwing spaghetti at a wall and seeing what sticks. Spoiler alert: nothing will stick.

At AquaTerra Digital, we are social media experts. We have fine-tuned the art and science of social media management so that your business can get the online recognition it deserves.

Where Social Media Goes Wrong

Has this happened to you?

You put your heart and soul into creating a post on Facebook or Instagram that you think will immediately go viral. Yes, it’s that good!

The only problem is that when you submit it, it’s crickets. No one likes it or comments.

Or, maybe you get a like or two from a spouse, employee or a loyal customer or two, but you didn’t get the avalanche of engagement you were expecting.

You might end up beating yourself up and wondering what you did wrong. Most likely, you didn’t do anything wrong! A small tweak to your strategy can inject new life into your social media pages…

We’ve Mastered the Social Media Algorithms

Years ago, there were changes to the social media “algorithms.”

Like you, Facebook and Instagram are for-profit businesses, and they decided that if you want your content to be seen by the masses, you’re going to have to pay for it.

It used to be that if you had 500 people that liked your page, all of them would see your latest post when they logged in. Now, you’re lucky if about 6% of your audience sees your updates.

Now, social media channels have adopted a “pay to play” model.

If you want your content to be seen, you have to pay for it.

But the question is, do you boost it? Or do you buy ads? Or do you opt out of the model altogether?

We’ll help you find the sweet spot so that you don’t end up breaking the bank just to get eyeballs to your content.

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Tips for Social Media Success

As part of our services, we’ll help you develop a strategy to ensure you get the most reach for your content. Because we’re green industry experts, we’re better-equipped than most to deliver on this promise.

At a glance, we can give you the following advice. Take a look and see how many of these steps you’ve done right:

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Posts should be seasonal

If you’re a local business, then this is easier than if you’re national or international. Take into account weather and temperature trends before posting something.
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Posts should be relevant

You’ve heard the term, “stay in your lane.” Though it can be tempting to post a hilarious meme about donuts, unless they’re covered in grass or decorating a front lawn, it’s not relevant to your audience and will dilute your message.
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Posts should demonstrate expertise

Showcase your knowledge by sharing helpful tips. This free information will build goodwill with your audience and make them more likely to spend money with you.

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Share case studies

Before and after and project pictures are a perfect way to show off your successful projects. This will also help your prospects visualize what their final outcomes could look like.

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Consider interest targeting

This tactic gets into the realm of PPC, where you pay for people to see and click on your content. Though this does cost money, you can inexpensively target people that are most likely to be interested in your services.

The moral of the story is that you want to be a friendly neighbor or guide, helping homes and businesses in your area turn their outdoor areas into dream spaces. By investing in creating useful content upfront, you’ll be top of mind when it comes time for them to hire someone.

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Our experts can turn your social media platforms into lead-generating machines for both organic and paid traffic.

The AquaTerra Social Media Management Process

Not everyone takes social media seriously. And that oversight can be a big advantage for you. While your competition is dismissing it as a viable platform, you can begin raking in customers for minimal cost. At AquaTerra, we offer the following:
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Strategy Development

We help you determine your goals, evaluate your capabilities, and come up with a content and posting schedule that’s unique to your business.
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Community Management

We develop a framework for engaging with comments as well as growing your follower base organically.
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Content Creation

Our industry experience has given us insight into what types of content get viral engagement and what gets ignored. We’ll share that insight with you and give you tips and tricks to create content that your audience will drink up.
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Advertising Management

Our industry experience has given us insight into what types of content get viral engagement and what gets ignored. We’ll share that insight with you and give you tips and tricks to create content that your audience will drink up.
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Measurement and Reporting

And finally, you want to know how successful this new social media strategy is, right? We create meaningful metrics that will answer that question and more. Plus, we’ll do an audit so that you know where you are now, and how you’ve progressed while working with us.
Ready to generate more leads from social media?