A marketing plan is essential for you to have a successful lawn care business. A good plan can help you find and reach out to people and turn them into clients. Moreover, a consistent plan can keep your lawn care business top of mind by residential and commercial property owners.
There are many ways to execute lawn care marketing. You can start sharing valuable content on your website and social media pages. It makes sense to start with a marketing plan first to know how much to spend and what channels are the most profitable for your lawn care business.
We listed some practical marketing tips to boost your presence and hopefully reach many potential customers if you don’t know where to begin.
Where to Begin—Create a Marketing Plan
A marketing plan is the jump-off point of your entire marketing strategy. Identify the channels that you feel might work best for your lawn care business and determine how much you are willing to spend for your marketing efforts.
How to do it? Here’s how.
1. Define your goals
2. Set a realistic budget
3. Set a schedule
4. Hold yourself accountable
5. Work overtime in the offseason
6. Assess your plan and improve on it
7. Reach out to past customers
Build and Beef-Up Your Website
Create a website, fill it with valuable information, and create your online presence. A website is the first thing that people look into when searching for services that they need. Hire an expert to create the best lawn care website and let it say the right things about your business.
Beef it up with search engine optimization (SEO). Get an SEO expert, so your website ranks on the first page of Google. When people search for lawn care services, your company is on the front page, and customers will come to you.
Online Marketing with Social Media
Social media is a free online tool that can help you find and reach potential customers. Start a Facebook page for your lawn care business and grow it. Experiment on other platforms like Twitter, Instagram, Pinterest, LinkedIn, and more. Optimize your pages so that they get more people. Employ a social media expert to make the most out of this marketing effort.
When marketing on social media, consistency is vital. You need to have a posting schedule and commit to it. Post at least once a day on your social channels. Share tips, company updates, promotions, and even memes. Make sure that your company pages have enough information that people can trust you as a legitimate business.
Claim Your Google MyBusiness (GMB) Listing
GMB is significant in online marketing. This listing appears as one of the top search results in Google. Your GMB should be complete, including details such as contact information, logo, client reviews, and service area right at the top of the page.
Utilize the Power of Email Marketing
Reach out to potential clients directly in their mailboxes. Email marketing is an important marketing technique to send updates, ask for feedback, reach out to existing customers with promotions, share lawn care tips and tricks, and more. Personalize your correspondence to increase the chances of getting heard and getting more customers. Automate essential emails to be sent out regularly.
AquaTerra Digital Marketing Solutions for Your Lawn Care Business
Take your lawn care business to the next level. Dominate the competition by upgrading your online presence. AquaTerra Digital offers all the tools you need to manage day-to-day marketing so that you can enjoy the benefits of more leads and revenue on autopilot.
Want to know more about our services? Call us at (844) 366-0322 or email us at email@example.com.