Digital Marketing Services for Your Landscaping Company from AquaTerra Digital
Marketers are continually looking for innovative ways to set their business apart from the competition. Whether that’s through social media advertising, physical flyers, or search engine optimization, the key is that your strategy should be generating conversions and bolstering your bottom line. Here are three marketing ideas for your landscaping business in 2021.
1. Market Your Services Before the Busy Season
A large part of successful marketing involves brand awareness. You want to be the company that people think of first when they need landscaping. Two ways to do that are to reach out to customers early and often.
Start your marketing campaigns before the busy season. According to ABC News, the best time to landscape is in April and May because this period gives trees, perennials, and shrubs time to take hold during the summer and fall. Given that information, your marketing campaign should kick off in February or March.
You should also contact customers multiple times, whether you use emails, flyers, or phone calls. We recommend sending at least three separate messages. The persistent engagement shows that you will take care of your customers.
2. Display Your Glowing Reviews
Consider the following two statistics:
- 90% of patients use online reviews to evaluate landscaping businesses
- 88% of people trust online reviews as much as word-of-mouth recommendations
The results are clear. Online reviews are a powerful tool to attract and grow your landscaping business. While you could sit back and wait for customers to write glowing reviews, we encourage companies to be proactive.
Provide your customers with multiple ways to review your performance online. That can include calls-to-action on your website, social media, and email blasts. You can even incentivize people to write reviews by offering them a discount on their next purchase. Once you receive a couple of positive reviews, make sure to display them prominently on all your digital channels.
Negative reviews are rare, but they do happen. It’s important to address them head-on instead of ignoring them. Publicly and openly discussing issues raised in a negative review can even help you win over potential customers who might be on the fence.
3. Update Your Online Listings
Want a free and easy way to get new leads? Update your online listings. These digital yellow pages provide customers with essential information about different businesses, including their locations, hours, and services.
Some of the most popular online listings include:
- Google My Business
- Angie’s List
Updating your listings ensures that you remain relevant online. Not only will the listings help customers find the products and services they need, but Google and other search engines can more easily index your web pages. Better indexing goes hand-in-hand with appearing higher on search engine results pages (SERPs).
Standing out online is increasingly difficult. It doesn’t have to be. At AquaTerra Digital, we have the tools and talent to help you put your best foot forward. Please give us a call at (844) 366-0322 or email us at firstname.lastname@example.org to schedule your consultation.