Digital Marketing Services for Lawn Care Companies
Getting more paying customers is tricky, regardless of your industry. You’ll need to navigate different platforms and strategies while staying up-to-date on the latest trends. Here are some tips from AquaTerra Digital—a digital marketing agency specializing in helping lawn care, landscape, and irrigation companies—about how to get more lawn care clients in 2021.
1. Focus on Short-Term Marketing Strategies
If you want new clients and you want them now, short-term marketing strategies are the way to go. They incorporate goals that you plan to achieve in six months or less. These strategies typically involve strong calls-to-action and eye-catching offers.
Some examples include:
- Promotions and discounts
- Trade shows
- Pay-per-click advertising
- Email blasts and newsletters
While short-term marketing strategies work better to attract clients here and now, you shouldn’t neglect long-term goals. Long-term strategies involve objectives for the next ten years and provide a sturdy foundation for marketing campaigns. These include search engine optimization, social media marketing, and public relations.
2. Run Paid Ads on Google and Facebook
How do most of your lawn care clients find you? The odds are they used Google. According to NBC, 80% of people consult a search engine when they need lawn care services. Paid ads on Google, notably utilizing the pay-per-click (PPC) model, make you one of the first things they see when they make their query.
Your paid-ads campaign shouldn’t start and end with Google, though. Facebook has become an essential marketing tool for businesses in search of more clients. It’s the second most visited site in the world and has more than 2.7 billion users.
Paid ads are beneficial when it comes to standing out from other local lawn care companies. You can display ads by location, so they only appear to people within a five-to-seven-mile radius. This small detail can make an enormous difference when it comes to attracting new clients.
3. Network, Network, Network
According to Nielson, 92% of people trust word-of-mouth recommendations more than any other type of advertising. It’s arguably the single best way to win over people to your business, especially considering the interconnected world we live in today. Leveraging word-of-mouth marketing requires a lot of networking, networking, and more networking.
Start by participating in local small business activities, even if they don’t directly relate to your industry. That might include a potluck dinner, a farmer’s market, or charity events. These gatherings allow you to meet with people outside of your usual network and cultivate new relationships.
Let’s say you make friends with Joe at a local event. Joe goes home and notices his neighbor has an overgrown yard and patches of yellow grass. While Joe doesn’t need lawn care help himself, he remembers his conversation with you and recommends your company to his neighbor. That’s the power of networking.
Start growing your lawn care business with a helping hand from AquaTerra Digital. Our knowledgeable and friendly experts are standing by with the insights and experience you need to grow in 2021. Give us a call at (844) 366-0322 to see what we can do for you.