According to a DMA report, 48% of marketers believe social media provides a return on investment (ROI). Surprisingly, organic performs slightly better in the overall social media strategy in terms of expectations of ROI. If you want to improve the ROI of your irrigation business, it is time to optimize the management of your social media channels.
As a small business owner, you’re likely in charge of three or more roles in your company, including marketing. When you combine it with a demanding industry like irrigation and sprinkler installation, it’s no surprise that there never seems to be enough time in the day.
You didn’t go into the irrigation industry to do social media management. However, it is critical to the success of your company. It’s easy to become overwhelmed when it comes to social media management. So, here are some expert tips on enhancing your social media management game and increasing your ROI to assist you in figuring out where to focus.
1. Create your company profile on social media
Determine on what social media channel your ideal customer spends time on. Create a company page on those platforms to ensure that you have a presence in locations where they hang around. If your ideal customer is on Facebook, create a business page and share updates that will draw them to your website so they can get to know more about your irrigation services.
2. Be confident and authentic
You must be an expert in your industry and know everything about irrigation. It will let you become articulate in a way that inspires confidence in your followers. Don’t make any false or exaggerated statements. It is terrible for your company’s reputation to spew lies. Still, don’t hesitate to talk about topics that spark a conversation. When your followers post comments, make sure you respond to them professionally, even if they are complaints.
3. Post a mix of different media (text, photos, videos)
When posting on your account and chatting with your followers, always maintain a professional and polite demeanor. Share photos of your team installing a lawn sprinkler or irrigation system. Record and publish a video of a before and after look of a challenging project. Post an informative text story that your followers can learn from.
4. Have a call-to-action such as inviting your followers to comment on your posts
Share your knowledge, news clips, and extra information if there’s a local concern relevant to your irrigation business. Trending topics get people’s attention. Invite them to engage with a call-to-action on your post.
5. Tap the power of social media advertising
Invest in social media advertising once you’ve built up a decent following and people are engaging with your irrigation business. Depending on your budget, you can run a short ad on Facebook for a few days to a week. It is important to understand targeting on social media ads since this will help reach the right people for your irrigation company.
Top Social Media Management Service from AquaTerra Digital
If managing social media accounts isn’t your strongest suit, hire a digital marketing firm to assist you with your social media efforts. AquaTerra Digital has the expertise in social media management that can improve your online presence and help increase your ROI. Contact us at (844) 366-0322 for a free strategy call!