Every homeowner wants to choose a lawn care company correctly the first time. With many choices, a potential client might need clarification on their options. It takes time to find someone to trust that demonstrates high-quality landscaping work. Moreover, lawn care is a significant investment. Most homeowners use Google to find local lawn care businesses and select the most reliable ones. For this reason, content marketing is essential for your lawn care company.
In simple terms, content marketing allows you to inform your audience about your services and their benefits. Potential customers can also see what your past clients are saying about you, making reputation management important. Basically, good content lets you educate your audience, engage potential customers, establish your brand, and elevate your expertise. All of these help homeowners make a sound decision.
An appropriate content marketing strategy can position your lawn care company at the top of Google’s search results, prepared for local queries. According to DemandMetric, businesses that take advantage of content marketing receive three times as many leads as those that don’t. Therefore, use content marketing to your advantage.
What Are the Ways to Engage Your Audience?
Here are the different ways to engage your audience, prove your authority, and get them to become your regular lawn care clients.
Blogging is an effective tool for bringing in new clients for your lawn care company. You can promote your lawn care business as a reliable resource by providing helpful information. Write about issues pertaining to lawn care and landscaping. For example, discuss seasonal lawn care tips to maintain grass properly, how to pick the best plants for a specific location, or the safest and most effective methods to get rid of weeds. While writing, include keywords relating to your company and area to optimize your blog entries for Google and other search engines.
2. Social media
Facebook, Twitter, Instagram, and Google Business Profile allow your lawn care company to connect with customers. These platforms give you a channel to be more accessible to prospects. Through proper social media management, develop a strong internet presence and draw in customers by posting blog entries, photos of your work, and client reviews. Take advantage of advertising your lawn care services to your target clients through social media.
Search engine optimization (SEO) has been around for a long time and is a tried-and-tested way to be found by prospects. Optimize your website and content, so your lawn care business appears on the top pages of search engines. You want this so that your potential clients can easily find you. Some SEO tips include incorporating keywords into your website and articles, building high-quality backlinks, and making sure your site is mobile-friendly. It is best to hire an expert like AquaTerra Digital to do SEO right and reap its benefits.
3 Expert Tips for Engaging Content
Publishing the right content encourages prospects to engage with you and eventually support your business. Here are our effective tips to produce content that hooks your prospects.
1. Create quality content
Informative, entertaining, timely, and easy-to-digest content is the type of content that people will consume. Create content that is carefully crafted, properly planned, and well-written. Strike a balance between providing valuable details and keeping your readers’ attention. Avoid big or dull words, break long sentences and paragraphs, use bullet points when necessary, and insert visual materials (images/graphics).
2. Post content consistently
A lack of a content strategy can result in inconsistent posting. Realistically plan your calendar to avoid overwhelming your team or audience. While allowing for life’s unforeseen events, make an effort to stick to your publishing schedule.
3. Always have a call-to-action (CTA)
A CTA is crucial in any content because it invites the audience to act. Streamline your tone and repeat your objective to persuade your audience to do something. Integrate everything you create with your unique spin and brand personality. It’s smart to put the CTA towards the end of your content so that the next step after consuming it is to reach out to you.
AquaTerra Digital Can Help with Engaging Content Marketing
Focus on what you do best, and that is scaling your businesses. Leave the content creation to the pros to make sure that you’re getting the most out of it. AquaTerra Digital are content experts who can help your lawn care business achieve a more substantial online presence so your prospects can quickly find you. Call us today at (844) 366-0322 to get started with lawn care content marketing!